Nashville business owners are gearing up for the 14th annual Music City Bowl, which is expected to draw in tens of thousands of fans to Nashville on Friday.
The game featuring Mississippi State (6-6) and Wake Forest University (6-6) will be played on December 30 at LP Field.
“I think the key thing is we got two fans bases that have never been here for the game. They’re really excited about coming to Nashville it [and that] says great things for out city and people wanted to come here,” Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl said.
On average the game brings in around $15 million to the city and attracts 30,000 to 40,000 fans.
“It brings a lot of business for people all over the city,” Jim Hill of Tootsie’s Orchid Lounge said, adding, “The hotels will be jammed packed, bars will be doing well and we want everyone to come on down and say hello.”